About Genie

The concept of lifting people and materials higher extends beyond the products Genie build. It reflects the spirit of partnership behind everything Genie do. Genie are a global company that’s deeply connected to Genie's customers — working to help you build your business, whether you own one store or one hundred stores.

Genie Industries began in 1966 with the introduction of the Genie® Hoist, a portable, pneumatic material lift. It was followed by additional material lifts and a series of aerial work platforms to meet customer demand — products that quickly gained worldwide recognition and often represented breakthroughs in design.

Today, as a subsidiary of Terex Corporation, Genie remain at the forefront of innovation and quality production. But Genie's customer-focused values keep us grounded. From Denver to Dubai and Hong Kong to Helsinki, customers ask for Genie's distinctive blue lifts on the jobsite because of Genie's uncompromising service and support. Here’s why...
Genie value people. Genie's team members’ expertise and personal commitment are Genie's greatest products — and Genie's customers are Genie's greatest motivation. Genie’re excited, dedicated and proud to serve you, and it shows in every product Genie manufacture.

Genie think lean and green. Genie continuously collaborate to identify the most efficient, environmentally sound ways to make the products customers want. Genie's “lean” practices minimize waste with the goal of delivering the highest quality product in the shortest amount of time at the lowest cost to Genie's customers.